Finnish Frends integration platform has doubled its sales in a year: "Our solution is the best of the world"

Frends is a Finnish integration platform that is developed startup-like with the support of a global investment firm, Triton.

Jukka Rautio 1440

Rautio ended up at HiQ in 2008 after having sold his own business to the company. A few years later he acquired the Frends integration platform for HiQ.

“Frends has been my greatest buy so far”, Rautio grins.

According to Rautio, digitalization requires real-time data in all processes. With multiple data sources it is more efficient and safe to connect them to one integration platform. As a result, the data can be controlled in a unified view. Similarly, entire business processes can be automated with different techniques.

Rautio estimates that the hybrid integration platform is globally the best: the most developer-friendly, simple and business-oriented. According to him, this is not merely a sales pitch as the product is being constantly developed with the help of Gartner analyst co-operation and global benchmarking. Frends ranks highest in Gartner’s survey.

“Globally we win 90% of iPaas bids, which I am extremely proud of. We constantly follow how we position in the market and develop our product together with our clients”, Rautio says.

Rautio says that by 2025 Frends aims to be the market leader in Scandinavia and in the top three integration platforms in Europe. “At the moment the direction is excellent. Both organic growth and company acquisitions support our unique growth story.”

On top of an excellent product Frends’s competitiveness is based on strong delivery capability in the Nordics, Poland and the Middle-Europe. The growth requires a flexible support service, which enables almost any kind of implementation. Along with direct sales the fast international growth is fostered by efficient partner sales, in which the main focus is first on Nordics and Europe and then the rest of the world.

“We have amazing employees, content customers and a global partner network, which is growing as we speak. What matters most is finding the right people that you genuinely want to do something meaningful with and succeed together. I have learned from experience that business needs to be as close to people as possible”, Rautio says.

The numbers speak for themselves. Frends has doubled its sales in a year. Moreover, the partner sales has doubled already by mid-March 2022. The similar pace can be seen in recruiting, too.

“We started the year 2021 with 90 people and now Frends already has nearly 200 employees. Merely from January to February 2022 we have hired twenty people. With the current growth pace we will need about 70 people more by the end of this year.” 

Rautio says that no matter how negatively the coronavirus pandemic has affected everything else, it has actually fostered the international growth of Frends.

“We wouldn’t have grown so rapidly without the boost created by remote work. For example, in China CEOs tend to meet up on Sundays. What would have been a flight and a late dinner can now be replaced with a Teams meeting.” 

For Rautio, the work days are already very long.

“Less travelling has spared a lot of hours and energy – in addition, the effect on the environment is only positive.”

Jukka Rautio
Managing Director, Frends
Jukka Rautio

Country Manager FI, Head of Frends, Senior Vice President HiQ

Jukka Rautio
Managing Director, 40 827 1142