HiQ's Digital Unit Head, Mikko Sairio was involved in implementing the mobile application for the Levi resort and its visitors.
The central part of the Levi's mobile application interface is a 3D interactive map that shows real-time slope status and various information about services across the resort. The goal was to make an application that would take the most of the existing data sources to create an extra value and better customer experience for visitors.
“The project started at the beginning of the year. At the beginning of the summer, we already could see that the app was turning out to be as great as we hoped for. However, as there was still some time before the ski season kicks in, together with the customer we decided to go further than just developing an app about Levi services. So this is how we implemented and included the Loyalty feature in the first app launch,” says Mikko.
The team conceptualized the loyalty program based on the customer's vision. The goal was to increase the customer flow between local service providers and to make the user experience as lean and smooth as possible for the end users of the application. During the development, we needed to also take into account the capabilities and limitations of Levi Ski Resort's IT systems.
The end result is a simple, yet extremely effective extension to the Levi Ski Resort’s marketing toolkit. How it works: The customer identifies themselves with the QR code of the Levi Black card within the application or with their e-mail address to earn Levi points. The points collection can be tracked from the application, and the application also shows what benefits the customer can redeem. Levi's marketing department oversees all campaigns and bonus vouchers through the CMS system and uses the application for direct communication with visitors of the Levi resort about offers.
All components were glued together as a whole by HiQ's Frends integration platform. Frends connected various and diverse services together, complementing them with Azure's cloud services and other cloud infrastructure utilized in the application. The app's entity remains clear and maintainable through an interface-centric architecture. The interface layer combines the numerous underlying separate services into one unified logical entity responsible for data coordination and business logic.
Mikko got to wear many different hats during the project: he worked as a producer in the project, participated in the conceptualizing and defining stages of the application and the loyalty program, and designed and implemented some of the integrations that serve as the back-end of the mobile application.
“It was nice to get to develop with Frends among other tools. The BPM (Business Process Model) notation was clear, and it suited perfectly such a former coder, as I was, and who used to do everything with a single mouse click,” Mikko laughs.
It was really great to try a low-code development, because that's where I saw Frends can be advantageous. The best thing about Frends is the tracking of process performance and the speed of deployment.
Mikko SairioHead of Digital Services Offering
Frends platform has already been utilized before for the back-end in mobile applications. The back-end of Levi's application is composed of several different systems that need to be connected with each other. As not all back-end systems are designed to serve the masses, the team’s integration architect implemented a cache with Frends, which was an architecturally great choice, especially in Levi’s case. You can read more about how fast caching, or the digital integration hub, enabled real-time distribution of information here.
“The integrations implemented on the Levi Frends platform retrieve data from many different background systems: for example, equipment rental data, different checkout systems, weather stations, customer information systems, GPS locators for slope maintenance machines, and resort shuttles,” Mikko lists.
The project lasted about a year, and it happened to be another Coronavirus year. “It is challenging to ensure quality when, in Corona times, everything is so unpredictable. However, the end result was surprisingly good. There are insanely talented and resilient folks in our team,” says Mikko.
“The customer is also satisfied with the end result. The first ski season was a good launch despite the Corona. The application has been actively downloaded, and thousands of users have already registered for the Loyalty program,” says Mikko.
More app enhancements are underway, so stay tuned!