In the future, in-app purchases will be a sales channel in cases where it was not profitable before, for example, due to too high a price or too low a margin.
On September 10, 2021, a significant preliminary decision was made for mobile application producers. Apple cannot force apps to use only Apple's own payment solution when making in-app purchases. Applications now have the ability to use their own (including non-application) solutions to pay in the application. With the decision, it is very likely that Google will stop doing the same.
This decision can have a significant business-enhancing effect. Switching away from Apple's in-app purchases and saving Apple's margin can grow your business significantly.
This opens up new and exciting business opportunities. In the future, in-app purchases will be a viable sales channel even in cases where it was not profitable before, for example, due to too high a price or too low a margin.
Now you can grow your business. Leverage HiQ's experts to design and implement the payment solution that works best for you.
Traditionally, app stores (Apple and Google) have required in-app purchases to need apps to use their payment solution or apps to be removed from the store. App stores have taken a large margin on payments (15-30%), which has caused much debate. In the future, it will also be interesting to see how Apple's and Google's margins change.